The Chief Executive Officer of TV3, Augustus Dickson, says the company remains committed to quality content delivery as long as it maintains its leadership role in the industry.
Extolling the company’s compelling content, Mr Dickson noted that a lot of circumspection is done in churning out the best of programming with the objective to contribute to a peaceful, stable and a developed society.
Mr. Dickson was speaking on Wednesday, March 4 when a delegation from the Rwandan Media Commission paid a courtesy call on the management of TV3, one of Ghana’s leading media outlets.
TV3’s CEO added that the station was cautious about political and religious unfairness and its impact on Ghana’s young democracy, and thus prevents the airing of offensive content.
The visit was to afford the Rwandan team the opportunity to learn about the Ghanaian media.
“Strategically, what TV3 has done is that, it has been able to compete because of content. Content is key. No matter your coverage, if your content is not interesting you won’t achieve anything. We cover about 85% of the country and so coverage is not bad, but we are able to compete because of the content we have,” he noted.
The leader of the Rwandan delegation, Prince Bahati, was excited about the good relationship between Ghana and Rwanda.
He said the visit was to aid his team acquire first hand information on how to promote high journalistic standards and develop their media content.
The delegation toured parts of the station to familiarize with operations.
“There are things we still do with the media that cannot be done in Europe. We are still teaching our citizens how to wash hands. That in itself is the education role of the media and so people watch anything that’s related to development. There’s the need for Africa to integrate with each other and learn positive ways of achieving human development. Integration in Africa cannot be based only political speeches per say,” Mr Bahati noted.
Having experienced one of the worst civil wars on the continent, Rwanda is poised to promoting responsible journalism, since the media was used as a tool to fuel the 1994 genocide in which 800,000 people were killed.